Week 9 in Digitalization Class

 In week 9 class on 24th of May, I have learned about "Social Computing" which is about Web 2.0. Web 2.0 is about Social Networking Web Sites that contain social graph and social capital. For example, Google Maps is one of the apps that is invented in the era of Web 2.0. Social commerce such as Facebook, Twitter etc. are the tools that have lots of benefits to customers as it is a better and faster vendor response to complaints. In other word, it acts as a platform for customers to help each other in solving problems which means that customers' expectations can be met more fully and quickly. Not only that, social commerce also bring benefits to businesses. It can help the company to learn a lot about their customers and identify the problems instantly and alleviate customers' anger. Companies are able to read and know the customers' satisfaction on the reviews or comments on the website and response instantly in solving the problem. During lab session, me and my classmates had undergone some of the reviews on different website and compared various types of responses given by different companies. Some companies really concern about their customers' satisfactions, but some do not. In conclusion, to have a great reputation, it is crucial for a particular company to actively response to their customers' review to attract more customers. 



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