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Showing posts from May, 2024

Week 10 in Digitalization Class

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On 29th May, I did not have a morning session class due to my beloved lecturer, Dr. Fareed had an important meeting to attend. However, I did have a class in the afternoon lab session. In the class, I have learned about SCM which have the full name of "Supply Chain Management". Before the class started, my lecturer had shared a lot of information regarding the usage of digitalization in current era. It was so interesting to listen to the story told. It was also very informative as a fresh learner about digitalization. In the class, I have learned that, to digitalize certain areas in Food Service, we must first digitalize the data and information so that analysis can be done in order to know the problems in the field and the importance of digitalization in solving the problems. 

Week 9 in Digitalization Class

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 In week 9 class on 24th of May, I have learned about "Social Computing" which is about Web 2.0. Web 2.0 is about Social Networking Web Sites that contain social graph and social capital. For example, Google Maps is one of the apps that is invented in the era of Web 2.0. Social commerce such as Facebook, Twitter etc. are the tools that have lots of benefits to customers as it is a better and faster vendor response to complaints. In other word, it acts as a platform for customers to help each other in solving problems which means that customers' expectations can be met more fully and quickly. Not only that, social commerce also bring benefits to businesses. It can help the company to learn a lot about their customers and identify the problems instantly and alleviate customers' anger. Companies are able to read and know the customers' satisfaction on the reviews or comments on the website and response instantly in solving the problem. During lab session, me and my c...

Week 8 in Digitalization Class

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 On week 8, It was supposed to be on Wednesday class but due to the not feeling well of our lecturer, our class had to postponed to the next day which was on Friday with the other group of classmates. However, during the class, I have learned about e-commerce marketing which can be divided into 3 types that are B2B, B2C and C2C. B2B is the shortform of "Business to Business" marketing that indicates that the transaction was carried out between a particular business to another business. Likewise, for the B2C which indicates the "Business to Customer" marketing that significant the transaction was carried out between a business entity direct to the customers without any agent as a middleman. In nowadays society, the transactions are mostly carried out with the type C2C which gave the meaning of "Customers to Customers". It was an interesting lesson during the class with my beloved lecturer, Dr. Fareed. I hope it would be this lively and lovely in the followi...

Week 7 in Digitalization Class

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 On week 7, I do not have class with my beloved lecturer, Dr. Fareed due to the Labor Day holiday. However, we had replaced our class with another group which is on Friday (3rd May 2024). In the class, I have learned about E-marketing, E-business and E-commerce. These three are basically something related to each other. For instance, E-commerce is a process of transferring, selling or buying products through Internet while E-business is a much broader concept compared to e-commerce which indicates that any business carried out online is so called E-business but not all E-business is categorized as E-commerce. Furthermore, E-marketing is a process of carry out marketing research through online. In E-commerce, it can be defined into more detail, such as brick-and-mortar organizations, Virtual organizations and clicks-and-mortar organizations. Not only that, during the lab session, my lecturer also did help me and my group members to analyze the questions to be asked to the company th...